The campaign re-introduced to foreign and Greek visitors the Peloponnese Region, as an ideal holiday destination, by “detaching” this area from the norms… meaning that the creative approach urged people to “deny” a classic holiday stereotype: that holidays in Greece, mean holidays on islands.

With a clever twist, humor and local people acting as the hosts, the campaign aimed in establishing the Peloponnese as the ideal destination for travelers who are looking for a bit of more spice!

The campaign had great impact, was heavily discussed, received extremely positive reviews and, at the same time, served its promotional goals.