Campaign for a new leasing service called “Easy Leasing” by Avis, that included fixed rentals, full insurance, service, and other privileges. In addition – for the first time in the car leasing sector – everything was served and executed online via the updated Avis site.

For this campaign the legendary song of Uriah Heep – Easy Living, was used as a cover, with lyrics created from scratch by our creative team.  

Disseminated in all mediums.