The movement of Olympism is based on fair play. On one hand, it promotes endeavour, courage, effort and on the other hand, peace, friendship, solidarity, participation. Τhe Olympic Values were born, based on these principles. Excellence, Friendship, Equality, Inspiration.

Inspired by the geometrical form of the Athens Olympic Museum logo and the Olympic Values we have created the visual elements of the Athens Olympic Museum.

The elements play a supportive role in the main visual identity of the Museum, creating a unique communication corporate image.